I Am Juicy Couture comes out in summer 2015 as the new pillar of Juicy Couture perfume collection. It targets the generation called "millennials", designed for independent, unapologetic and rebellious girls.
The floral - fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mal. The base consists of soft musk, warm woods and amber. It is developed in collaboration with perfumer Dora Baghriche-Arnaud.
The bottle is designed by Paul McLaughlin. The commercial is shot by Solve Sundsbo featuring model Behati Prinsloo.